When it comes to making more money, many people are inclined to begin side-hustles in the form of freelance work-from-home ventures, which can often provide a nice lump sum of money in addition to whatever full-time job you may have, and which may even become your new full-time job, depending on your goals and the degree of success you enjoy.
Sometimes these businesses will have initial start-up costs which can be covered using your own personal budget, whereas at other times you may need help from services such as https://www.lendingexpert.co.uk/secured-loans-expert-go-to-guide/ to identify the best loan for your needs.
One of the most dynamic and in-demand forms of freelance work that anyone could get involved in is freelance writing. If you want to know just what it takes to get started down this career path, read on for a quick primer on the basics.
Set up a (professional) portfolio site
As a freelance writer, you simply do not have the luxury of working without a website.
In fact, if you’re after any chance of substantial success, you can’t even get away with a shoddy website.
Before working with a freelancer, clients will go through a mental checklist to ensure that you are suitably professional, trustworthy, and serious about what you do, to take a risk on hiring. For better or worse, your website will be the primary item that you will be judged on when people first come to you.
In fact, your website will likely be where many people first discover you, to begin with. At the very least, it will be the place where you direct your prospects to, in order to deepen their understanding of your services, put their minds at ease, and ideally become fully convinced to work with you.
Among other things, your website must look like it was designed by a pro web designer. If you can’t create a website to that standard by yourself, you need to pay someone else to do it.
Next, your website must include alluring sales copy, with calls to action, in order to entice the prospects further in. Take some real time crafting this content, as it will be a clear and direct advert for your services as a writer.
You will also need to include a professionally taken headshot of yourself on the site — no photos you took in the mirror on your camera-phone.
Let’s be clear here; your website needs to be polished and up-and-running, even if you’re brand new to the field and have no writing samples yet. The only people who will hire you without a polished website, are those who will want to abuse and exploit you.
Obtain a few writing samples — even if they’re in the form of a personal blog
As a new freelance writer, you will need to collect and display some samples of your writing, to give your prospective clients a sense of they’re in for if they hire you, and to act as a sort of litmus test of your writing skills.
One great way to obtain writing samples if you haven’t yet done any paid work is to create a blog, and link to a handful of your posts.
As you begin gaining clients and doing work for them, always be on the lookout to see whether you can get author credit for the work you’ve done, and display it on your website as a sample. The sooner you can accumulate some “clips” from your paid writing, the better.
Of course, as mentioned above, your website copy should be considered a “writing sample” in and of itself, so craft it with care.
Begin seeking out work and testimonials, and constantly aim to move up
As soon as your website and writing samples are set out, begin actively seeking out work. There are various job boards on the internet which can be used for finding people who are after the services of a freelance writer, ranging from the Pro Blogger Job Board to the LinkedIn jobs search, and dozens of others.
You should market yourself aggressively in the early days, reaching out to prospective clients as much as possible.
As you begin to land work — which may take longer than you expect — you should begin immediately asking for testimonials from each client you’ve worked with. Positive reviews on your website, featuring the names and photos of the people who gave you those reviews, are a fantastic way of building credibility and improving your professional prospects.
As soon as you’ve had a bit of practice, work on landing bigger and better clients, and focus your services more down specific niches that you can use to market effectively.