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Sustainable Shopping: The Key Rules To Follow

We’ve all heard the warnings about the environmental impact of fast fashion – the textile industry is among the most polluting in the world. From the water used to dye fabrics to the air and water pollution that results from the use of chemicals and the ultimate fate of the clothes we no longer want, our buying habits have an immense impact on the planet.

Of course, this doesn’t mean you have to stop shopping for clothing altogether. After all, for many of us, the enjoyment of buying (or pre-loved shopping) is hard to uproot.

The good news is that it is possible to shop sustainably without breaking the bank. Here are a few fundamental rules to bear in mind when you’re out shopping for clothes.

Set a realistic budget

When it comes to sustainable shopping, it pays to be realistic. The temptation to buy lots of cheap items can be challenging to resist, especially when sales are on.

But it’s essential to set a budget and stick to it. Try to invest in quality pieces that will last a lifetime rather than those that won’t last more than a few washes.

Instead of thinking about how expensive something is, think about how much value there is within it over the course of its lifespan.

Look for a suitable fabric

When shopping for sustainable fashion, pay attention to the fabric. Natural fabrics such as cotton, linen, and wool are much better for the environment than synthetic fabrics.

Look for items made from recycled material, such as PET-recycled polyester and recycled cotton. These fabrics are highly durable and don’t need to be replaced as often, meaning you won’t need to buy as much.

Support ethical brands

It’s also important to try to support ethical brands. These are companies that are committed to ethical production processes, such as using sustainable materials, paying fair wages to their workforce, and ensuring safe working conditions.

Do your research and look for companies that have a strong commitment to sustainability. Some shopping districts are better than this than others, with Covent Garden in London being one of the most impressive areas when it comes to sustainable shopping.

Shop vintage

Shopping for pre-loved clothing is one of the best ways to shop sustainably. Not only does it reduce the amount of energy and resources required to make new clothing, but it also keeps old clothes out of landfills.

It’s now easier than ever to shop vintage online, but if you’re looking for a more authentic experience, you can always visit your local thrift store or flea market.

Invest in quality accessories

Finally, it’s worth investing in quality accessories. These items tend to last a lot longer than clothing and can be easily mixed and matched with items you already own. Remember, a simple bit of accessorizing can almost re-invent some outfits – it might be something as simple as adding a scarf or piece of jewellery to your favourite top or dress.